Program Listing

Seneca College, Ontario-Canada

Sports, Entertainment & Event Marketing (SEM)

Shortlist Program

Program Details

Post Graduate Certificate/Masters Degree

Course Duration:

1 Year

Application Fee:

90 CAD

Tuition Fee:

15895 CAD/Year


January and September

Program Description

Sports, entertainment and events represent a multibillion-dollar global industry that is dynamically evolving. Consumer demand for sports, esports and entertainment in live, virtual or hybrid formats is driving industry innovation and growth. So, too, is the prevalence of brand experiential and sponsorship marketing. In this eight-month graduate certificate program, you will learn about this industry and the integrated roles that event properties, marketing agencies and brand sponsors play. You will learn to apply the principles of strategic marketing and brand management to the development of event properties and experiential marketing campaigns. This program prepares you for careers in the sports, entertainment and event marketing fields that span the private, non-profit and public sectors.

Admission Requirements

Ontario university or college degree or college diploma or equivalent Applicants with an equivalent combination of partial postsecondary and/or three to five years of related work experience may be considered for admission. A relevant resumé and references must be provided. English proficiency for graduate certificates


Tuition Fees mentioned above is an approximate value from the college website. Exact tuition will be mentioned in your Letter of Acceptance from the institute. For accurate Admission requirements visit college/university program page.