Program Listing
Durham College, Ontario-Canada
Tourism – Destination Marketing (Co-op option available)
Shortlist Program
Program Listing
Shortlist Program
Program Details
2 Year - Undergraduate Diploma
Course Duration:
2 Years
Application Fee:
100 CAD
Tuition Fee:
14187 CAD/Year
Intake:
Sept
Destination marketers are multidisciplinary professionals who specialize in identifying, developing and executing strategies to drive socio-economic success for locations and attractions around the world. In this program, students learn how to uphold service and quality standards throughout the customer lifecycle; develop a digital and social media presence and marketing plans that align with business goals and strengthen brand recognition; cultivate partnerships and relationships; explore entrepreneurial opportunities in destination marketing; and conduct powerful market research and customer analytics to guide the development of effective tourism products and experiences. Graduates will lead and support business development initiatives that build a destination’s reputation in order to attract tourists, investors and skilled professionals. Equipped with a broad base of skills and knowledge, they help destinations realize significant economic impacts that contribute to job creation, community sustainability and improved quality of life for residents and visitors alike.
Ontario Secondary School Diploma (OSSD) or Mature Student Status AND Grade 12 English (C or U)
Tuition Fees mentioned above is an approximate value from the college website. Exact tuition will be mentioned in your Letter of Acceptance from the institute. For accurate Admission requirements visit college/university program page.